Salty aura was founded to inspire people to get out and explore this beautiful world we live in. However, we can’t do this if we don’t protect it. Ever since we started, we have been totally against plastic pollution. So all products are shipped in bulk inside cardboard boxes, to reduce individual plastic packaging. We also use 100% compostable postage satchels versus plastic satchels. Along with minimal sustainable packaging and materials in other areas of the business. After growing the brand, our biggest achievement was switching our materials to 100% Recycled cotton from pre consumer waste. This means that all fabric cutoffs from other brands apparel, are shredded and re spun back into yarn. By recycling material that already exists, we are saving tens of thousands of litres of water by not having to grow new cotton. By July 2021 we aim to have all designs made with 100% recycled cotton.
Since day one, we have always wanted to give back. 10% of profits are donated to Eden Projects and OpBlue. Two charities that we strongly believe are making this world a better place. We plant 10 trees every product sold with Eden Projects. And we aim to donate 40 water filters a month to Opblue, a charity providing clean drinking water to communities without. Our goal is to plant 1 million trees by 2026, and we couldn’t be more excited. We also aim to have helped tens of thousands of people have access clean water by then.
We always aim to do everything we can to improve our business and lower our negative impact on the environment. So becoming Carbon Neutral was a MUST! It’s so good knowing that our business isn’t only offsetting our carbon emissions, but actually making a positive impact with our extra tree planting.