Sustainability:

Salty Aura was founded to inspire people to get out and explore this beautiful world we live in. But we can’t do that if we don’t take care of it. From the start in 2018, we’ve been against plastic pollution - shipping products in bulk cardboard boxes and using 100% compostable satchels instead of plastic. Across the business, we prioritise minimal, sustainable packaging wherever possible. One of our biggest achievements was switching our fabrics to 100% recycled cotton from pre-consumer waste, meaning fabric cutoffs from other brands are shredded and respun into yarn. By recycling existing material, we save tens of thousands of litres of water. We also use 100% recycled plastic bags to create our outdoor camping mats. 

Since day one, we’ve wanted to give back.For every product sold, we provide 10 meals to children in need and contribute to initiatives like school water filters, ensuring kids have safe water and nutritious food to grow and learn.

We always aim to improve our business and reduce our impact. Becoming Carbon Neutral was a must! It’s so rewarding knowing our business isn’t just offsetting emissions, but actually creating positive change. We are also Bcorp certified, meaning we meet high standards of social and environmental responsibility, accountability, and transparency, balancing profit with positive impact on workers, communities, customers, and the planet.

From 2018–2024, we planted 10 trees per product with Eden Reforestation Projects - over 751,680 trees grown so far. Now, our focus is on feeding and empowering the next generation.