About Us
The Founders
We started Salty Aura in 2018 when we were both 19, with a dream of road-tripping Australia. While planning for our trip, we realised we couldn’t find the kind of rugs we wanted to bring with us — pieces that felt well made, practical, and thoughtfully designed. So we decided to create our own.
At the time, the goal was simple: sell a few rugs a week to put food on our camp table and keep us moving. What we didn’t expect was that it would grow into a community of over 140,000 people who support what we create and share the same love for life outdoors.
We, Jake and Jade, have personally hand drawn over 50 designs, with a lot of care and attention to detail going into every one. From the patterns and colours through to how each piece feels and functions in real life. We have also collaborated with talented local artists Cungelella art, Tahnee Kelland, Jade fisher, and more. Everything is tested on the road — at the beach, at campsites, and in the everyday moments in between.
Years later, we’re still doing the same thing we started with: travelling, designing, and creating products we genuinely want to use but can’t find elsewhere. Salty Aura has grown beyond rugs to include other everyday essentials, but the intention hasn’t changed.
We design pieces that are made to be used, taken with you, and lived in — helping create a sense of comfort and familiarity, wherever you are. Our aim is to inspire people to get outdoors and explore this beautiful country, near or far, and to create pieces that bring joy along the way.
- Jade Collins & Jake Applebee
How We Give?
At Salty Aura, we believe every purchase can make a difference. That’s why we’ve partnered with OpBlue - for every product sold, 10 meals go to school children in need through their feeding programs in Kenya.
Our friend Jack, from the Adelaide Hills, founded OpBlue to bring clean water and nutritious meals to communities that need them most. We’ve visited these schools, met the children, and seen firsthand the huge impact this program has on their lives and the wider community.
Through OpHealth, children in underserved schools receive two daily meals, distributed directly via school partnerships. This ensures consistent, nutritious food that improves health, focus, and learning, helping break the cycle of poverty. Every school also gets a Sawyer water filter for safe drinking water.
From 2018–2024, we planted 10 trees per product with Eden Reforestation Projects - over 751,680 trees grown so far. Now, our focus is on feeding and empowering the next generation.
Why We Give?
At Salty Aura, we believe every child deserves a chance to grow, learn, and thrive. By providing meals and clean water through our partnership with OpBlue, we’re helping break the cycle of poverty, support education, and empower communities - one product, one child, one life at a time.
B Corp Certified
Meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.
Carbon Neutral Certified
Salty Aura remove as much CO2 from the atmosphere as it is producing. Through supporting wind farms and conserving our Amazon rainforest through donations.
Every product sold = 10 meals for children in need.
Every product sold = 10 meals for children in need. We have our own schools in Kenya that we support daily, ensuring kids have safe water and nutritious food to grow and learn.
We have so far Collaborated with
